The Redemptive Edge

Jessica Honegger: Starting, Staying, and Making Courage Inescapable

Episode Summary

Our guest is Jessica Honegger, founder and Co-CEO of Noonday Collection, the fastest-growing fair trade accessories brand in the world.

Episode Notes

Our guest is Jessica Honegger, founder and Co-CEO of Noonday Collection, the fastest-growing fair trade accessories brand in the world. In this episode, Jessica recounts the story of Noonday Collection as an expression of the power of interdependence.

Noonday was started almost accidentally as a way to fund international adoptions; grew through covenantal partnerships among its founding leaders in the U.S. and Africa; and evolved into a high-scale business using the B-Corp legal structure.

Jessica and Andy discuss the turning points when courage cornered her; linking her prosperity to someone else's; being commissioned as a CEO and mother; and her lifelong commitment to the image-bearing spirit of entrepreneurship.

Her story is about using her opportunity and privilege to create more opportunity and power for others.